Mint & Serf: Industry Calling
Date: Friday, November 21st
Time: 6:00pm - 9:00pm
Location: Ogilvy New York (309 W49th Street, 14th Floor)
Cost: Free
Andy Warhol appropriated the everyday pop image into a work of art, added a new layer of meaning to the familiar, and conceded. Warhol and others of the Pop Art movement exposed our subconscious obsession with superficial surfaces. Today advertisers and artists continue to dig deep into what compels consumers visually. However, with the introduction of an educated consumer and heightened visual comprehension advertisers often create as if they are producing works of art. Artists Mikhail Sokovikov and Jason Aaron Wall in their new series titled, Industry Calling, draw influences from advertising, consumerism, and capitalism. The large vinyl on Plexiglas collages contain bold primary colors that crisscross seamlessly across the surface. The result is a hypnotizing design that requires nothing more than a visceral reaction. All Ages.
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